Imagination and attachment are important factors in human society. Yet, their impact on the lust and desire aspects of human pursuits can be a huge distraction. Establishing awareness of thoughts can help one to navigate and assuage any gravitation towards overt sexual tendencies.
Views on contentment and happiness are formed based upon how life is approached within a society. Input from elders, peers, various external influences, and such are factors into the forming of specific perceptions.
Attachment, a human experience, can lead to suffering if not released. In Buddhism, attachment, called upādāna, leads to suffering and hinders spiritual growth.
The A-U-M (OM) chant encompasses and empowers the psycho-mental make-up of the individual. The 'U' is the state of active unconscious functioning. It is associated with the 'non-self' perception of reality.
Ab-Sutra Wellness and Fitness 